Recent Top Performing Image Ads
These ran across real client campaigns — different audiences, different markets, different hooks. What they share is a clear message, a specific prospect in mind, and a reason to click.
Qualifying hook — retirement readiness
The headline speaks directly to people who already have assets, which immediately filters for the right audience. It gives them the confidence that their retirement year isn't a guess, it's something that can be calculated. That combination of specificity and relevance is what makes the right prospect stop.
Desire-based hook — the dream and the obstacle
The headline doesn't just name what the prospect wants. It names the exact friction standing between them and it. That combination of aspiration and obstacle is what earns the stop. The advisor's face adds a personal, human element that a brand alone can't replicate.
Location-targeted — life insurance, Atlantic Canada
Geographic targeting creates immediate relevance. The prospect feels like the ad was made for them, not broadcast to everyone. Putting specific dollar amounts on the coverage makes the benefit concrete and easy to grasp, rather than leaving people to wonder what they'd actually get.
Side-by-side comparison — the visual makes the case
The format does the explaining without needing a long pitch. Showing two paths side by side (one optimized, one not) gives the prospect a clear picture of what's possible and makes the benefit of acting feel tangible. That kind of visual contrast moves people in a way that body copy alone rarely does.
Lead magnet — the Retire Early Guide for Ontarians
A physical-looking book cover creates perceived value that a plain download link doesn't. We ran this for a wealth management professional targeting clients with $250K+ in investible assets. The guide educated and built trust before the call, which noticeably improved the quality of conversations the advisor was having.